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The Butterfly Effect

You might be wondering what on earth this has to do with Internet Marketing? Well, it epitomizes the chain effect of social media marketing. And, in and of itself, the "Butterfly Effect" is interesting...

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“It Takes a Lifetime to Build a Reputation and Only 15 Minutes to Destroy...

How important is your reputation to you? As a small business owner, it should be extremely important. We tend to forget that anything and everything we “say” on the Internet is searchable. With the...

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What is Your “Personal Brand”?

You ARE Your Brand If you are a small business owner, what you do on the Internet, even from a personal perspective, helps form potential customer’s opinion about your brand. If you are a high school...

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Marketing 101 for Small Businesses

The marketing function within any business, especially small businesses, is probably one of the most important areas to pay attention to, yet it is often the most over-looked one. Why is it often...

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Social Networking: Don’t Forget What Your Ultimate Goal is!

There are TONS of social networking sites on the web – so many that it can make one's head spin trying to keep up with them all. After being on each one for a bit, you can see which ones are the best...

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Personal Branding Commandments

"You are your brand" is my all-time favorite subject. John Antonios in his article Personal Branding – The 10 Commandments, discusses the importance of providing quality and value to others as part of...

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Social CRM: The New Rules of Relationship Management

Social CRM: The New Rules of Relationship Management View more documents from Jeremiah Owyang.

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PR Faux Pas?

What exactly is PR? It is pretty much what it sounds like "public relations". It is what the public knows about a company. It is the company's reputation. Some companies have dedicated PR departments...

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Small Business Owners – Who are you?

The most important question a small business owner needs to be able to answer is “who are you”? Yet this is often the most difficult question to answer. The next question you need to be able to answer...

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The Proof is in the Pudding

Social networking works. Period! If you participate in social networking groups you will benefit in one way or another. If you are engaging with others in your industry, networking sites like Linkedin...

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